Friday, June 20, 2014

Be sure to tell your story

Recently, I received a call from a long-time donor. They wanted me to meet someone. Of course, I said "just send him over."

My visitor ran a tutoring service and wanted to engage our kids. He said that our donor told him our sports are top of the line but our educational opportunities are lacking. I was asked by my visitor "what do you do on the education-side?"

Now I wasn't offended, because I was acutely aware of our less-visible-but-definitely-as-impactful-as-sports numbers. We do a good job with the old smarticles. What troubled me is that this long time donor didn't know our successes. 

How could a guy that has bee a part of the Club as long as I have not know this? I have a big mouth, right? I regularly tell our story. How was this missed? Our goal is to get the word out that we are more than just a gym. We love our sports, but we offer opportunities in character and leadership, the arts, technology, and career development for kids. We do sports very well, but that is not all that we are about. Its just the most visible part. 

On a side note, since 2005 we have had one regular Club kid that has not graduated high school... one. This same kid has come back as a 22 year old and asked us to help him get through the GED. We have a partnership with ETBU (thanks to the departed Dr. Emberton and Blair Prevost) that helps us find Education Majors who can offer tutoring those teens that need help, we do Power Hour (homework help) every day, we take college trips at no expense to them...we do education not with shiny new uniforms and cool names like "The Falcons", but it is certainly in our repertoire.

To finish the story, I did tell our visitor that we would love to partner up with him in the fall since we love opportunity for our kids and he agreed that this would be good to discuss further. But he closed with "it sounds like you don't need to, though."

I am glad he noticed.

Monday, June 16, 2014

In the Top 10

Annually, the Boys & Girls Clubs of America gives out 10 Growth and Impact awards. It is generally known among BGCA circles that these are the top 10 Clubs out of the 4,200 in the world. 

We are currently a 2013 Growth and Impact Award winner. Now I am a self proclaimed marketing guru, but it was pointed out to me that I am not shouting this from the rooftops enough.

So here you go "THIS CLUB ROCKS IT BIG TIME AND WE MAKE A DIFFERENCE TO YOUR KIDS!"

 In being a Growth and Impact Award winner, not only are we in the .0023nd percentile, but we were #1 in the Southwest region. Dallas? Behind us. Denver? Back Seat. Little Rock? Albuquerque? Houston? Austin? I remember seeing them a while back when we passed them...

I am just kidding. I am certainly not gloating as I know every one of those Directors and they have been instrumental in my growth as an Exec as well as being able to utilize their knowledge to the Big Pines' advantage. 

I want everyone to know that we have a pretty good thing going for the kids in East Texas. They are getting enrichment from this Club in a lot of areas from education, career skills, leadership, fun, just to name a few. 

According to BGCA standards, we are doing something right and we are proud of that! We are changing lives in East Texas.

And by the way, we recently submitted our most recent numbers...and they are better than last years!